Manchester United icon Wayne Rooney and his wife Coleen are set to open their private lives to the public in a lucrative new documentary series for Disney+. The production, reportedly spanning 10 episodes, is said to be worth a substantial £10 million ($14m). Interestingly, Coleen`s earning power is now believed to have surpassed that of her husband, the former England captain.
The Rooney family is preparing to welcome cameras into their home, offering an intimate look into their lives. While many celebrities have ventured into reality television, insiders believe the Rooneys possess the potential for exceptional success. According to one source, they could potentially become “bigger than not just the Beckhams, but the Kardashians.” This documentary is viewed as a significant new chapter for the family, particularly at a time when Wayne`s football management career hasn`t achieved the desired results. The series is also expected to address the numerous rumours and dramas that have long surrounded the couple, providing them with an opportunity to clarify certain issues.
Venturing into reality TV presents its own unique challenges. PR expert Dermot McNamara highlighted that despite their lifelong fame, the public has never truly seen the reality of their daily lives, making this documentary their “biggest test yet.” He cautioned that fame and wealth do not grant immunity from negative press or a decline in relevance. To maintain their brand, especially as Wayne transitions away from his playing career, they must remain prominent in the public eye. McNamara emphasized the necessity of authenticity, stating, “The Rooneys need to be authentic and real. They shouldn’t try too hard to be seen as relatable.” He added that their well-known wealthy lifestyle, which is different from the average person`s, should not be hidden, nor should they adopt a condescending attitude towards the audience.
In recent times, Coleen`s public profile has received a boost following a successful appearance on the 2024 edition of I’m A Celebrity… Get Me Out Of Here. Meanwhile, Wayne has returned to football punditry after less successful managerial stints with Birmingham and Plymouth.
