Recently, I attended my 2nd year of the 3 year auctioneering programed called Certified Auctioneer's Institue in Bloomington, Indiana. It is a program put on by the National Auctioneers Association for the best of the best in the auction industry. It covers many areas crucial to the rapidly changing and growing auction industry such as salesmanship, marketing, business strategy and structure, as well as internet sales and media technology.

I went into a local Pizza shop not so long ago, and the owner quickly welcomed us. He continued his greeting by asking us where we heard about the restaurant, and more specifically was looking to understand what radio station we had heard the advertisement on. I asked him if he had a website, and he did not. There are many types of advertisements available. Most cost a pretty hefty amount to keep running. Depending on your audience, some of those forms of advertising will work better than others. As much as I like digital communications, I'm never a one-size-fits-all approach kind of guy.