St. Clair County Rodeo

St. Clair County Rodeo

The St. Clair County Rodeo was a temporary site we built to showcase the local rodeo every year. Locals pack in to the stands to watch the festivities on a hot Labor Day weekend. Local not-for-profit set up to raise some money, and after the blood, sweat and tears of the tough-as-nails cowboys, locals dance the rest of the night away. It's a highlight of rural Missouri, and a great marketing opportunity for local businesses and politicians.

The goal of Old Empire was to develop something better for the local businesses, and build some local relationships while we were at it. We developed a plan to run ourselves ragged snagging every picture and video from the three-night showing and post it to web space where people could go take a look at what they did or didn't miss. We highlighted Old Glory flying behind the crown contenders. We recorded the cowboys tumbling to a dust bath beneath the horses and cattle. The bulls and broncos bucked, the clown clowned, and the children buzzed around watching curiously at the cowboys and cowgirls. It was a great way to spend a weekend with the Old Empire team.