Wheeler & Son's Livestock Auction

Wheeler & Son's Livestock Auction

From the moment we walked into Wheeler's Livestock auction barn, we felt at home. Dorris, Byron, Steve, and even Burle made a showing to ensure that their online needs were met. As we discussed the demands of their new website over some fresh brewed coffee and tea, we quickly deduced that Holestein cattle weren't front page material for their site. What did make the grade were some stunning aerial photography, and some of the local livestock comfortably awaiting their Thursday auction date. The Wheelers' needed a site that would be a business card site for prospective sellers and buyers. As the cattle industry booms, large herds travel distances to see the very best barns in the state, Wheelers being one of those barns. They were also interested in providing better services to their regular clients. By continually updating their site with upcoming cattle coming to auction and consignments to be sold, their clientel can visit any time and see what cattle will be at the sale.

Along with the website solutions, we introduced a social media marketing campaign to enhance their communication to their clientel. Since developing their social media presence, their reach has boomed jumping to hundreds of likes out of the gate. In a few short months, Wheeler & Son's Livestock went from marketing to the regular newspaper readers and corkboard gazers to hundreds of people on their social media audience backed up by a professional web presence.

The icing on the cake was the logo. They had been using the same envelopes for years. The image wasn't bad, but it wasn't worthy of a t-shirt or memorable for a hat. The Wheeler's are good honest hard working people with a personal touch, which is exactly what their logo needed. There are some things you just cant build sitting in front of a glowing screen. We needed to give the logo the personal touch it deserved. So Chase put on his working boots and met the wheelers up for a photo shoot of their very own Wheeler's Livestock mascot, Baby. Baby is mostly a pet, and had apparently earned it's place in the heart of the family and now has earned his place at the front of their business. When you look at the Wheeler's Livestock logo on their web page and social media, know that the cow looking back at you isn't just some clipart. That cow is part of the Wheeler family, just like you'll feel walking in the door of their sale barn in Osceola, MO.