A big part of the job we do at Old Empire is helping our clients send messages to their audience. In today's world we are constantly bombarded with all kinds of messages. Television and Radio advertisements, traffic signs and signals, billboards, magazines at the check out line, everywhere we look there is a message telling us to buy this or don't turn here. There is a lot of pushing and shoving between message senders and message receivers.
Facebook and Twitter, while giving message makers a new platform for having their messages heard, have also given message receivers a new kind of training as far as receiving messages. In the old days, Uncle Jesse might send one letter a month to us, and that way we'd be fully updated on what he was up to and what his plans were until the next month's letter. Social media has changed all of that! With the migration from the home computer to the smart phone or other handheld mobile devices, message receivers not only want more updates, we demand them. Uncle Jesse's once a month correspondence via snail mail no longer cuts the butter!
While many message producers might see this as a new pain in the rear to produce daily, or in many cases hourly, message content; the smart message producer will see this as a blessing. With careful attention to one's audience, content producers can sculpt and guide their audiences like never before. Like Pavlov's dog, message followers routinely checking their phones and tablets for new messages can become literally trained to receiving new messages. How much time and resources would your company save if instead of paying lots of money and searching for people to see your messages, eager customers stood in line and waited for what news your company has to offer? Sounds to easy right?
Taking time on a routine basis, whether hourly, daily, or weekly, to blog, post, or tweet has it's advantages! When customers know that every Monday morning they can find out the latest news, pictures, or updates from your company via their phone or email, the guessing and miscommunication becomes a thing of the past. Also, if your company goes the extra step and produces small, but rich in info/quality morsels of information, customers will constantly be checking back to make sure that they haven't missed anything. When customers continue to click and share the information that you post, this is the cheapest and easiest what towards stronger white hat (good guy) SEO.
If only Uncle Jesse was here today and knew how cheap and easy it was to stay in direct contact with millions of eager message receivers...