I went into a local Pizza shop not so long ago, and the owner quickly welcomed us. He continued his greeting by asking us where we heard about the restaurant, and more specifically was looking to understand what radio station we had heard the advertisement on. I asked him if he had a website, and he did not. There are many types of advertisements available. Most cost a pretty hefty amount to keep running. Depending on your audience, some of those forms of advertising will work better than others. As much as I like digital communications, I'm never a one-size-fits-all approach kind of guy. Anybody who does anything the same every time only knows how to do what they are doing one way as far as I'm concerned. Different audiences get information in different places, and it's not always on a computer screen.
While I can't guarantee that digital marketing and promotions are the best in every situation, they do have their advantages. Most of their advantages revolve around their ability to track the number of people who are seeing and clicking on their pages and ads. This isn't just for webpages. This also applies to social media, and just about any good digital marketing tools. These tools can be a little daunting at first, but understanding them and knowing how to manipulate them to get the results you want could be a worthy investment for the long haul.
Google analytics is a great place to start for anyone who has invested in a web site solution from us or anyone else. If you spend a substantial amount of money on a website, you want to be sure somebody is using it, right? Of course! Google Analytics is a great way to see who is actually using it. Not only can you see who is using your site, but you can also see what type of device they are using to get there, and which page of your site they are visiting. Once you know how to get around in Google Analytics pretty well, you will find yourself shocked and amazed at how much information google knows about the people visiting your site. If you have a great website, and no visitors, it's time to get to work.
Not only should a good website be equipped with analytics, but your social media accounts have lots of analytics as well. You can see how many visitors you have seeing your statuses or posts, and how many of them click the links. You can see changes in engagement with your posted content, and see when people take notice of what you are doing. You can see growth of your audience as to progresses and reach for newer milestones.
Among other marketing services that provide a great deal of data regarding who is getting your messages are e-mail marketing campaigns. No matter what service you are using and how you are collecting the data, having that real-time data is a huge advantage. Knowing how to leverage that information is key. Typically if you are just starting out with digital and online marketing tools, it can be slow-going. It takes time to build an audience. There's no sense in getting offended that everyone you know isn't following your social media campaings or checking in with your website daily. Understanding how to collect the data is just the first step. Once you have marketing goals in place, social media campaigns, email campaings, and a website, you can start building a brand and connecting with your audience. Part of the process of branding is learning how you can best connect with your audience, and with digital tools, you will know for sure what is working.