Crawford Auction Service

Crawford Auction Service

Crawford Auction Service is a closely affiliated business to Old Empire. They came to us with some really cool ideas to try and appeal to more clients. As a business that has been in the area for years, Crawford Auction Services has their own processes in place, and existing solutions on and outside the web that work for their business. It was our job to take those successes and pair them with a new marketing campaign via email subscriptions, web page, and SEO marketing to increase traffic and profits for Crawford Auction Service. Of course we can do that.

We totally went through the Crawford Auction Service website. We developted it on top of a robust Drupal platform for ease of maintenance and content creation. Of course the user interface was a key to the success of the site. The pages were modeled after the physical sale bills that many clients are accustomed to using. Unlike the physical sale bills, the digital version opens nicely on your phone. With a few easy to access buttons, you can call the company or get directions to each auction. Among other features, they wanted a mapping feature. Something that would show prospective sale-goers where the upcoming auctions were going to be at. It had to be a solution requiring minimal management, but something usable that integrates into the site. As a result, simply adding auctions results in the automatic creation of the requested map without creating alot of extra work.

The biggest feature of the Crawford Auction Service website is that it has to work ALL THE TIME! Business depends on it! Users with all different devices from dated desktops to oversized state-of-the-art smartphones have to have success using the site. Information has to be quickly accessible, and they hear about it if it doesn't. We built them a site that even the guy who never has a nice thing to say about anything even likes. Now that's something we can be proud of!